STRATEGY
We devise strategies that are rooted in deep insights in order to grow your business. We monitor macro and consumer trends, then marry those trends with data, research, and our thoughtful expertise, to identify strategic growth opportunities in the market. Then we measure, prioritize, and operationalize those opportunities in the context of our clients’ organizations. We work across the entire end-to-end product lifecycle from development to launch, so our strategy offering is tailored to your specific areas of need – this may be in brand, product, marketing, design, or other key functions.
Past strategy work for clients includes:
White space product opportunity identification and evaluation
New customer acquisition marketing strategy
Go-to-market launch strategy for a new geographic region
CONSUMER
We design and execute custom-tailored quantitative and qualitative research to help clients profile and get closer to their target customer. We believe that the customer should be at the heart of everything we, and our clients, do. That’s why we craft unique methodologies that allow us to get into your customers’ minds and hearts - understanding what drives them, what motivates them, and what ultimately defines them. We go beyond demographics and psychographics to understand what customers really want and need, and how our clients fit into their customers’ value-based purchasing decisions.
Past consumer insights work for clients includes:
In-home research of women’s closets
New product concept testing and refinement
Targeted online surveys and pop-up panel communities
COMPETITIVE
We examine the competitive landscape to keep our clients abreast of what’s concurrently happening in the marketplace, while staying ahead of emerging players in the horizon. With technology accelerating the speed at which the industry moves, and consumer marketplaces becoming increasingly complex and fragmented as a result, it’s becoming more and more difficult to monitor the competition. That’s where we come in – we utilize a combination of desktop and on-the-ground research to uncover competitive findings in the markets and regions where our clients operate.
Past competitive work for clients includes:
Comprehensive market share assessments
Competitive mapping at the micro level (e.g., by product, launch, SKU, price, campaign, offer, etc.)
Competitor brick-and-mortar and online patterning
PEOPLE & PLANNING
We provide an objective, third party perspective on people and process oriented improvements. We typically employ these capabilities when clients are undergoing small-to-large scale organizational restructuring, or when additional support is needed during otherwise transitionary periods. Our assessments aim to map out the organization’s ecosystem and understand current state capabilities, challenges, and opportunities to optimize internal operations and workflow. Additionally, we take a hands-on approach with strategic planning, working very closely with internal cross-functional teams to build coordination, organization, and alignment of activities and initiatives.
Past people & planning work for clients includes:
Marketing re-organization strategic planning
Functional capability assessments
General project and program management
BRAND & PRODUCT
We partner with our clients to help them define or re-define their holistic brand essence – their brand’s mission, vision, values, traits, identity, and personality. With a cohesive brand essence, our clients are able to more clearly command what their brand stands for through all of their customer touchpoints. We also help to ideate brand building campaigns, partnerships, and experiences that are relevant to their target demographic. For smaller brands, we support the product development process with overseas suppliers from beginning to end, managing sourcing and design to production and distribution.
Past brand & product work for clients includes:
Branding strategy development for a new product line
Producing creative branding assets for a startup
Researching and vetting new global manufacturing partners
ABOUT
NICOLE CHERI LANTIN, FOUNDER
As the founder of NxC CONSULTING, I am a curious and passionate industry professional with more than 12 years of experience across strategy consulting, consumer retail, and entrepreneurship. Prior to starting NxC CONSULTING, I served in corporate consulting roles at Victoria’s Secret and PwC, where I worked directly with C-suite executives and Fortune 500 clients to solve some of their most pressing business problems. And prior to those roles, I obtained a degree in Economics from the University of California, Berkeley.
Originating from California, I have since left the golden state for personal and professional pursuits, living in Boston, New York City, London, and now Hong Kong, where I have spent the last 7 years and had my first foray into the entrepreneurship world. I leveraged my geographical proximity to China to launch my own e-commerce brand, giving me a glimpse into hands-on operations along the entire product value chain. I also served as Co-founder and CMO of a food tech startup that provided a marketplace for small food and beverage businesses in Hong Kong. All of these experiences have provided me with a unique global perspective, a ‘roll up your sleeves and figure it out’ mentality, and a constantly growing passion for consumer brands from small startups to large corporations. While I am currently based out of Hong Kong, I work with clients worldwide.
CONTACT
Interested in our services? We'd love to hear from you!
EMAIL US AT NICOLE@NICOLE-CHERI.COM
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